Ahead of a vital week in the Championship promotion race, I was tasked about writing a feature on the picture at the top of the table. Given my expertise and knowhow about the second-tier, the editor felt that I would be best suited to give the most accurate account of the situation. I decided to lead the piece on why it’s the most important week of the season, while adding the results from the previous weekend, which helped add more context. 

Then I chose to write about the crux of the current situation, which gave me the ability to analyse every single possibility from the upcoming matches. I ended up writing around 1000 words, analysing the promotion picture and who could be promoted to the Premier League.

I tailored the piece slightly to make it more readable for the generic football fan, including those who support top-flight clubs. I decided to include the Championship and Premier League in the headline because they are high SEO words in Google search, while tagging the relevant teams involved. The piece performed OK, with the average engaged time at 48 seconds during the first 24 hours with page views hitting over 1000 in that period.

Read the story HERE